Tired of working for someone else? Want to work for yourself instead? Before you make any plans, there is one key word that you need to keep in mind: HONESTY.

1

BE HONEST ABOUT THE REASON.

Are you passionate about your business? Don’t do it for the money or because you won’t have a boss, or so you can make your own hours. None of these are likely to be reality, especially at the start. But if you love what you do, you won’t work another day in your life!



2

BE HONEST ABOUT YOUR PEOPLE SKILLS.

Can you really lead and connect with people? All of us like to think we’re great ‘people persons’, but that isn’t always the case. Remember, no one can do everything perfectly. You have the great idea; it’s okay to get help running the business.



3

BE HONEST ABOUT FINANCES.

Do you have access to enough money? Don’t underestimate how much you will need to get started and ensure you can get more if needed – not just to start, but as you grow.



4

BE HONEST ABOUT YOUR IDEA.

Does your idea really offer something of value? What makes it unique? What makes it better than what is currently available? Have you asked and listened?



5

BE HONEST ABOUT YOUR ABILITY TO COMMUNICATE.

Are you a good speaker/listener? You need to be able to relate to your customers, speak their language - to explain your business idea clearly and concisely and in such a way that people will want to be your customer. If not, are you willing to learn?



If you are honest about all of these things and can answer “YES” to every question,
then small business ownership may be the perfect fit for you.
4Ps of Marketing your Business
  •  Product/Service – will a customer buy?
  •  Price – what is your value and should you give discounts?
  •  Place – where are your customers and can they find you?
  •  Promotion – what is your messaging?

Want to learn more before starting your own business?

Apply now to the Business – Entrepreneurship and Management program,
offered at Fanshawe’s Woodstock and Goderich locations.


Bette Rowe

About the Expert

Bette Rowe owned a computer training and consulting business prior to joining Fanshawe in 1996. She has worked in a number of roles since then, including the development of programs, and is currently the coordinator of the Business – Entrepreneurship & Management and Office Administration – General programs at the Woodstock/Oxford Regional Campus.


Business

Learn here. Succeed anywhere.

Learn More